01 Background & introduction

Building upon the success and learnings of our initial pilot, the Nourish program has evolved significantly. Originally designed to enhance health and weight loss through 1:1 coaching focused on nutritional and lifestyle improvements, Nourish has intensified its focus on nutrition. The program now leverages expert coaching and support from registered dieticians, combined with enhanced digital tools, to drive sustainable health outcomes, focusing primarily on weight loss. The core aim remains to bolster consistency, motivation, and accountability through a blend of expert human guidance and technology.

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02 Updated program overview

Nourish is a comprehensive, ongoing nutrition and lifestyle coaching program designed for lasting health improvement and weight management. Key features of the current program include:

Expert dietitian coaching: Personalised support and guidance from registered dieticians.

AI-supported meal logging: Simplified tracking of dietary intake.

Personalised meal plans: Tailored nutritional strategies aligned with individual goals.

Habit and progress tracking: Tools to monitor adherence and achievements.

Education resources: Content and tools to empower users on their health journeys.

Communication: Ongoing, asynchronous support via Whatsapp throughout the week, replacing the previous model of video calls and in-app check-ins.

Duration: The program is now ongoing, offering continuous support beyond the initial 8-week pilot timeframe.

While the primary focus has shifted towards weight loss based on user outcomes and demand, the program continues to yield benefits in other health areas, including improvements in blood pressure, cholesterol, and glucose control.

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03 Methodology & participants

This report reflects data gathered from over 100 users participating in the enhanced, ongoing Nourish program. This data now represents a larger user base engaging with the program over extended periods.

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04 Updated results

The evolved Nourish program demonstrates strong positive outcomes, particularly in weight management:

• Significant weight reduction: Participants lost an average of 2.9 kg within the first 8 weeks (compared to 2.46 kg in the pilot). The maximum weight loss recorded to date is 16 kg over a 6-month period.
• Waist circumference reduction: Participants achieved an average reduction of 8.5 cm. The maximum reduction recorded is 22 cm over a 6 month period.

• Weight loss success: 78.7% of participants achieved weight loss of at least 0.5 kg, with 1 in 5 losing 5% or more of their body weight.
• Improved nutrition habits: 84% of users reported improvements in their nutrition habits.
• Increased energy levels: 74% of users reported improved energy levels.

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Percentage of users

High user satisfaction: The program maintains a high Net Promoter Score (NPS) with an average of 9.0 (aligning with the positive feedback trends in the pilot).

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NPS score percentage

These results indicate a greater impact on weight and waist circumference compared to the pilot phase, alongside significant improvements in lifestyle habits and wellbeing. Early data from users beyond the 4-to-6-month mark shows particular promise, suggesting the program fosters sustainable results through lasting lifestyle changes.

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05 Program evolution & discussion

The Nourish programme has evolved in response to user feedback and outcomes. Early pilot participants asked for clearer nutritional guidance and simpler tracking tools. These needs have been met through the introduction of personalised meal plans and AI-assisted food logging in the latest version.. The platform enhancements, including integrated tools for tracking, planning, and education, reflect the program's commitment to continuous improvement.

The shift to ongoing, asynchronous WhatsApp support has made expert guidance more accessible, offering users flexible, continuous contact with their dietitian. This model not only aligns with communication preferences but also significantly improves the programme’s scalability, allowing us to support more people in a cost-efficient way. Strong results—particularly the high percentage of users achieving weight loss and the notable average reductions in weight and waist circumference—highlight the effectiveness of combining dietitian-led nutritional coaching with supportive technology. The data reinforces the view that human coaching plays a vital role in improving accountability and consistency, both of which are key drivers of long-term success.

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06 Conclusion

The evolved Nourish program successfully integrates expert dietitian coaching with advanced digital tools to deliver significant, sustainable health and weight loss outcomes. With a strong emphasis on personalised nutrition, habit formation, and continuous support, Nourish effectively empowers individuals to achieve their weight loss goals, improve nutritional habits, and boost energy levels. The high user satisfaction (NPS 9.0) and compelling results from over 100 users confirm Nourish as a leading solution for personalised, technology-enhanced health coaching. We remain committed to refining the program to help more individuals achieve lasting health transformations.